[Improves hair quality, perms, and color effects effectively] 2018 saw an unprecedented boom in hair-improving treatments in the beauty industry. This acidic shampoo was created by hairdressers in response to customer requests for longer-lasting hair-improving effects. To maintain its effects, daily care (shampoo and treatment) uses the acidic power to tighten the hair cuticle and remove residual alkali left behind after color or perm treatments, reducing damage and improving the durability of perms and color.
Made with 91% naturally derived ingredients, this formula is silicone-free, paraben-free, and sulfate-free, supporting your scalp. The amino acid-based cleanser provides a refreshing cleansing sensation, while the luxurious blend of beauty ingredients maintains hair condition. Suitable for both men and women. CMC ingredients (ceramide NG, cholesterol) control hair moisture, enhancing the effectiveness of your next color perm.
[How to Use] Pre-wash (rinse) with lukewarm water for about 2 minutes. Lather 4.0SUN Shampoo well and gently massage into hair with your fingertips. Finally, rinse thoroughly from scalp to ends with lukewarm water.
[The refreshing scent of white bouquet!] Because these shampoos and treatments are used every day, we wanted them to be easy to use, stylish, and fragrant, so you'll look forward to using them.♪ The pleasant fragrance will fill your bathroom, allowing you to enjoy a relaxing bath time.
◆BOTTOMS' hair quality improvement 4.0 SUN shampoo, born from feedback from hairdressers [91% natural ingredients]
◆Main ingredients: Amino acid-based cleanser, sulfate-free, paraben-free, silicone-free, synthetic fragrance-free, mildly acidic
◆Features ・No artificial coloring agents The 4.0sun series has a pH of 4.0, which is more acidic than previous shampoo and treatments, so it is a perfect match for color, perm, and hair quality improvement treatments.
◆Why choose 4.0sun shampoo?
1. Acidic shampoo with pH 4.0
2. Made with certified organic ingredients
Contains 3 plant-derived extracts
4. Luxurious blend of beauty ingredients
Uses 5 amino acid-based cleaning agents
6. Refreshing scent of white bouquet
◆ 4.0sun Shampoo was born from customer feedback and the input of hairdressers. 2018 saw an unprecedented boom in hair-improving treatments in the beauty industry. To maintain the effects of hair-improving treatments, daily care and tightening the hair with acidic power are crucial. Removing residual alkali from perms and coloring reduces damage and improves perm and color retention. Healthy hair has a pH of 4.5 to 5.5. We believe that a shampoo treatment with an acidity below that level is necessary. Because it's a shampoo treatment used daily, we created it with the goal of making it easy to use, stylish, and pleasantly fragrant, making it a pleasure to use. We especially recommend this product to customers who have undergone hair-improving treatments and those who want to maintain the beauty of their color or perm.